For many small businesses managing a marketing or SEO budget can be overwhelming. Especially if you’re only a 1 or 2 man team. With there being so many options out there to choose from, making sure you hone in on those strategies that are not only easy to implement and affordable, but also brings considerable and measurable returns.
Hoping to make the journey a bit easier for you, we have compiled below five tips that should give you a quick and easy kick-start.
Ensuring your site is optimized for Mobile Devices.
Nowadays, it is not only essential, but it is necessary to ensure your site is mobile-friendly. Not to mention is a key ranking factor due to Google’s mobile-first index. Means, Google predominantly uses the mobile version of the content for indexing and ranking.
Getting your mobile site friendly isn’t too hard to do. If you use a platform like WordPress, they will do it for you and offer a broad array of mobile-optimized themes for you to pick from.
Another great tip for optimizing your site for mobile is to limit your popups. At the same time, they are great for lead generation; on a mobile device, they can quickly annoy your customers, giving you a higher bounce rate, which will lower the rankings of your site.
What is a local citation, you may ask? In a nutshell, any social mention of the name, phone number, and address for a local business occurs on local websites, local business directories, apps, and social media platforms. They help find local businesses and will also impact local search engine rankings.
The minimum amount of information you should list required for these citations is just a name, phone, and address. However, many citation sites will have the opportunity for you to contain more information.
There are many Citation websites out there. Some of the major “must-haves” are:
- Bing maps
- Google my business
For an excellent detailed guide, see the Search engines Journals local citation guide.
Design and Visual Appeal.
Many factors lead back to this point, and SEO is no different, your user experience should be at the core of your strategy and correlate with your site’s rankings. Your site’s first impression will be a significant factor in your bounce rate, so you must make it a good one.
Putting it simply, you want to enhance your page design, particularly with blog posts visually, articles with relevant images will receive 94% more views.
Ensuring your site’s navigational design is clean and user friendly, limiting excess use of colours across your site, and utilizing white space leads to a much cleaner overall design.
Your website design imagery should be relevant to your brand, products, and message. A high looking image isn’t nearly as effective as one that also correlates with your brand.
Use Free SEO tools.
There are great ways to understand how Google views SEO by using the free tools they provide. Google Search Console will give you an incredible amount of information and insight into your SEO, and it’s free!
Google Analytics is also another crucial tool for anyone serious about improving their SEO. It provides many useful data, such as the number of site visits, traffic sources, and location demographics.
The list of free tools is vast, but here are a few popular choices.
- Bing Webmaster Tools
- Yoast SEO WordPress plugin
- Answer the public
Don’t Forget About Keywords.
When writing content for your website, whether it be a business blog or general page content. It is essential not to forget to use keywords repeatedly and strategically. They are mostly the cornerstones of your content.
Ensure that your keywords flow seamlessly and allow your content to be clear to understand while providing value to your users, SEO will not improve just because you have jammed you’re contending with keywords focus on 1-2 per blog.
You can also check old content that is still ranking but may need improving on. It’s a great way to rediscover and utilize mature content and ensure it doesn’t become useless.
We hope you can implement some of these tips above. It can be quite easy to quickly improve your SEO with the vast array of free tools out there.
SEO can often be underestimated and, if done well, can soon become your most significant source of traffic.
Additionally, our professional digital marketers can assist in your SEO efforts. We have packages’ to suit different budgets. For an obligation free quote, contact us anytime.