6 Key Mobile App Marketing Strategies to Boost your Downloads

6 Key Mobile App Marketing Strategies to Boost your Downloads

Having built many apps for our clients has given us a lot of insight to what has and hasn’t worked for companies when trying to promote their apps and increase their downloads. 

Many business owners have shared stories with us about the experiences they have had spending thousands along with investing large amounts of time to make their app the best it can be for their customers. 

With more businesses than ever before jumping on the app train, making sure your customers download your app is more important to your monetization strategy than maybe any other marketing aspect. 

Below are six great ways to promote your mobile app

  1. Facebook Marketing 

It is surprising how few businesses are utilizing Facebook’s App Adds campaigns, in our experience it is one of, if not the most effective way to generate downloads and promote your app. 

Facebook themselves offer some great tips and guides on how to best utilise the adds in the following link. Facebook Mobile app adds

We could write a lot on this strategy, but some general tips are: 

• Utilise a combination of page promoted posts & sponsored stories targeted to mobile news feeds. 

• Utilise page like ads, also with the placement set to mobile newsfeeds. 

• Use a optimised cost per mile (oCPM) for you conversions and install bid types.  

• Use the Facebook power editor or management tools like Social flow, Qwaya, Clickable or the many more options that are out there to manage and segment add demographics. 

 • Use a combination of high-res images and URL posts. 

  1. (ASO) App Store Optimization 

App Store Optimization is the process of improving app visibility within the app stores and increasing app conversion rates. The major app stores are App Store for iOS and Google Play for Android. 

Google play and the apple store use algorithms to prioritise certain apps in their search results based on different ranking factors such as: Tags, ratings, screenshots, app titles etc. Though unlike SEO which focuses mainly on google, the app store optimisation is not a one size fits all solution. 

Using Googles AdWords keyword tool, with the device settings to mobile, you can identify which terms and phrases are most relevant and searched in regards to your App.

App Radar has a great In depth guide on (ASO) What is App Store Optimization? Ultimate Guide to ASO in 2020

  1. Generating Reviews, Naturally 

Word of mouth in any area of business is extremely powerful, and when promoting your app its not much different. Reviews are a major part of the app store optimisation, as well as the overall influencing of customers to download your mobile app

Its important though you find effective and real ways of generating your reviews, to insure you do not trigger google or apples spam filters. You may offer your customers an discount on coupon for there review, providing something of value will create a win-win for your and your customers. 

  1. Email Marketing 

Many people assume email marketing is an old and ineffective strategy nowadays, but they couldn’t be more wrong. It is still proving to be one of the most effective ways of driving traffic, building advocacy, and converting leads to customers. 

You may build a newsletter focused around your app, and what problems it will solve for your customers, your customers want to know what is will do for them, how it will make their doing business with you easier and more efficient. You may also incentivize the download with a discount or special offer. 

  1. Use Influencers 

Influencers are often referred to as key opinion leaders and are much a modern version of a celebrity endorsement. 

Major difference being influencers are found on social networks such as YouTube, Twitter, Facebook etc and have a large amount of loyal and trusting followers and can promote your product or service directly to them. 

This sponsored ad can be in the form of a blog post, a video on YouTube, a Tweet on Twitter, or photos on Instagram. The important thing, however, is someone with thousands or even tens or hundreds of thousands of followers is promoting your app directly to their following.  

These are some popular sites to locate and approach influencers: 

  • creatoriq.com 
  • strawberrysocials.com 
  • get.upfluence.com 
  1.  Promoted Tweets 

Like Facebook ads promoted tweets are another extremely effective way to drive mobile app downloads, considering they are set up properly.  

Twitters app install campaigns are set up to target a mobile audience likely to download your app. With Tweets optimised for the mobile marketplace, customers can then install your app directly from the timeline. 

It is always best to start off with a small budget and test various keyword segments, from there you can determine how best to drive your cost per acquisition. See the Twitter guide on setting up app installs campaigns. 


Whether you are looking to build a mobile app or already have one, we hope the above tips that we briefly touched on give you some helpful insight into increasing your app downloads and getting your app in front of more customers. 

If you have any questions or would like a quote on building your very own Mobile App, contact us today!