It would not be wrong to say 2020 didn’t exactly pan out as hoped. The global pandemic effected business on all levels, from the way we communicate with clients or conduct user research.
COVID-19 massively accelerated trends that we were already seeing, and it packed a decade of ecommerce growth into a single year. Isolation and being homebound dramatically changed how consumers do their shopping behaviour, and tens millions of businesses were forced to invest more heavily in their existing ecommerce channels or go online for the first time.
In turn ecommerce is going to be seeing some more big and accelerated changes, and web designers need to be prepared to keep up with them.
Below will explore some of these new and evolving design, sales, and marketing trends:
AI and AR Will Enhance the Ecommerce Experience
Artificial intelligence (AI) acts as your online in-store assistant by offering personalized guidance and recommendations to your customers. Artificial intelligence uses the shoppers’ past purchase history and browsing behaviour to show them products they are more likely to purchase.
Unlike in physical stores, online shoppers cannot try on or physically inspect the product that they intend to buy. Augmented reality (AR) helps eliminate this hurdle by letting customers see how a certain product would look on them even before they buy the product.
By implementing AI and AR in your ecommerce store, you will likely see an increase in conversions and a decrease in the return rate.
Mobile Ecommerce Will Dominate
As consumers trust, along with lifestyle habits towards online shopping increases, they not only feel more comfortable purchasing on mobile, but are slowly beginning to expect it.
By the end of 2021, mobile devices are expected to make almost 73% of total ecommerce sales.
Stats show, 30% of online shoppers are likely to abandon their carts in the middle of shopping if they find out that your website is not mobile friendly, so being optimised through mobile should be your top priority.
Below are some ways to prep your Ecom site for mobile:
- First check your website for mobile friendliness using Google Mobile Friendly Test. Simply Enter your URL in the tool, and it will show if your online store is responsive. It will also indicate if there are any underlying loading issues on your site.
- Create a progressive web app (PWA) for your online store. PWA’s allow faster loading than a website and allow customers to view pages that they have previously browsed without the internet.
- Implement accelerated mobile pages (AMP) for shoppers who visit your site using smartphones.
- Ensure a smooth checkout process on mobile devices and find ways to simplify it further.
- Test, test and test your mobile site manually. Make sure it is easy to navigate. Examine if it is easy to view products on your mobile and if there is an option for users to zoom.
- Build your own Mobile App Dedicated to your business and drastically repeat return business. Contact Our Team to find out how
No rush Shipping Rewards
For some time now we have seen customers go crazy and expect fast free shipping on their purchases. But due to the surge in online shopping in 2020 a lot of ecommerce companies, their shipping partners, and delivery providers cannot keep up with the pace.
The consequence being, a lot of customers are unhappy with slow the deliveries, and they then hit social media and review sites bombarding them with negative reviews.
By and large ecommerce stores still do not inform customers ahead of time about these delays. But now we are seeing a new checkout trend emerging that will grow into 2021.
Amazon is one of the many starting to encourage No rush shipping. In a nutshell when you choose FREE No-Rush Shipping at checkout, they’ll either apply a discount immediately to your current order, or automatically apply a reward to your account once your order ships.
This sets much better expectations for customers before they finish their purchases, and it also encourages everyone to slow down a bit so that ecommerce companies and their shipping/delivery partners can keep up.
Voice Commerce On The Rise
Nowadays people are increasingly relying on voice assistant devices like the Amazon Echo with Alexa and the Google Home with Google Assistant and of course Apples Siri, to do everything, from waking them to navigate maps, listen to music, and now buying products online.
Additionally, voice commerce is on the rise due to the accuracy and convenience of the technology. Both Google and Amazon are pushing multiregional languages in their virtual assistant devices to help consumers shop more conveniently.
Therefore, it is now going to slowly become essential for you to start optimising your online store for voice search.
One simple but amazingly effective way to capture more organic traffic from voice searches to your eCommerce store is to optimise your conversion funnel content to incorporate some answers to common consumer questions surrounding your products or services or market in general.
By attracting, engaging, and offering value to your potential customers through targeted content neatly drops them right into your conversion path for when they are looking to buy later down the track. For example, they may start with a quick voice search looking for advice on ‘how to be more productive’, leads to them reading your solution based blog post, which then results in the sale of your daily planners or diaries.
Its clear Voice commerce is not only here to stay but going to becoming an essential, so if you’re an eCommerce store owner, take advantage of this new digital trend and get ahead of the competition before they beat you to it.
Here are a few ways to prepare your ecommerce site for voice queries:
- Optimise your site and social content to increase your chances of appearing in voice searches.
- Add a new skill on Alexa and Google voice assistant devices.
- Offer voice activated navigation on your website and mobile app.
- Ensure your products or services can be purchased with a simplicity using voice command.
Its obvious ecommerce trends are always evolving. Sometimes it is due to new technologies. Other times it has to do with what is happening in the world around us, such as the effects and after affects or the COVID-19 pandemic, and sometimes it’s simply to keep up with changing consumer expectations.
So, it is important to keep up with the latest trends and adapt those areas of your business that will benefit not only you but your customers, in meeting needs and solving their problems.
If you are looking to build a website for your business contact our team for an obligation free quote.