Why A Mobile App Is More Than Just a 'Good to Have' For Small Businesses. - Calibre Digital

Why A Mobile App Is More Than Just a ‘Good to Have’ For Small Businesses.

If you’re in business, chances are you have a website and Facebook page, and you might think that’s enough, in this case you’d be missing out on a lot of potential business, this where a mobile app comes in.

Businesses who are limiting their digital presence to websites and socials are much more susceptible to the ‘Buy and Goodbye’ customer engagement experience, whereas businesses utilising the power of their own mobile app are seeing huge increases in repeat business.

Point being mobile apps are becoming a necessity for businesses to be able to offer a higher level of engagement that the new age customer is demanding.

According to one study close to 45 percent of businesses have invested in their own app and more than 30 percent said they are planning to.

Many business owners shy away from the idea of a mobile app thinking it will cost them tens of thousands of dollars, but that isn’t the case, here at calibre digital our professional mobile app developers can provide you with a free quote, at a small business price, along with showing you how much of a return on investment is possible.

Below are just 5 great reasons you should Implement your very own mobile app:

Boosts Customer Loyalty

Ease of Access to your services and products is a sure-fire way to increase repeat business and customer loyalty. It solidifies a genuine and strong connection with customers while building brand loyalty, and this is where a mobile app is at its strongest.

With a mobile app it is easier than ever to offer loyalty programs and rewards programs. It is a proven marketing strategy were your busines can offer incentives, cashback or maybe coupons to the customers that have been using your app and engaging with you for longer periods of time.

The great thing about loyalty programs is not only that they keep customers happy and motivated to continue business with you, but that they offer a channel for your to collect valuable data about your customers and there habits.

Increase of customer engagement

With so many businesses competing for the consumers attention, it can be easy to lose your impact on customers, a strong way to stand out from the majority of your competitors is by offering your customers access to your own mobile app.

A mobile app may just be the most powerful strategy to keep customers continuously engaged with your brand. It can help to retain existing customers and widen your reach in the market.

It all comes down to customer behaviour and the constant search for convenience, and a mobile app provides just that and efficient way to interact with your business, through an already strong and established habit of using mobile apps for almost all areas of their daily life.

This means, your brand, and business are right there in the pocket of your customers. So, all you will need to do is send gentle reminders from time to time, through fantastic features like push notifications etc, that pull customers back to your business.

Keep in mind, the more often you can get your customers to interact and engage with your mobile app, the higher the chances they will buy your products and use your services.

App Usage is at a high


There is no argument—desktop is out, and mobile is in. Meaning your traditional website is less likely to be the first point of engagement for your potential clients and even less likely to bring in the return business that a mobile app does. A recent study by comScore showed that millennials spend 90 hours a month on mobile apps.

Another study showed that nearly 90% of time spend on mobiles, is spent on apps. But, what is more, important than this data is the fact that 79% of all smartphone users have made a purchase from mobile apps in the past 6 months.

This is a major indication of how our habits are changing, and why businesses need to mould themselves into their customers behaviour.

Personalized Marketing

Nowadays 70% cent of consumers are now expecting a personalized experience from brands. And a mobile app is the ideal way to personalize communications with your customers.

A mobile app provides businesses with the opportunity to engage their customers in real time and develop strong relationships. Through push notifications, businesses can easily remind customers about services and products at the ideal time.

Furthermore, businesses can also leverage users’ information and location to personalize those push notifications to send relevant updates to users. As a result, this level of personalization not only creates far better experiences for customers, but they also help in fostering deeper relationships with your business.

Its Easier Now Than Ever Before


Mobile app development is a mature industry now and coding tools like HTML5 and JavaScript make it universally accessible.

But to get started there is truly little you need to know. Our team of professional Mobile app Developers can help you on your way to creating your very own mobile app for your business. We can run you through affordable pricing options, best features to utilise to solve the most important problems for your industry and answer any questions you may have.


A mobile app for your small business demonstrates a real commitment to providing your customers with a better sales and after-sales service. You need to be where your customers are, and today that undoubtedly means mobile.

Once you have made the decision to develop a mobile app our team is here to help you turn it into reality.